In a significant development for the Saudi-backed golf tour, LIV Golf has recently unveiled a new partnership with the prestigious luxury brand, Asprey, to design and create their new trophies for upcoming events. Asprey, renowned for their exquisite silverware, jewelry, timepieces, and other luxury goods, is set to bring their unparalleled craftsmanship to the world of golf.
The first glimpse of this exciting collaboration will be witnessed at the highly anticipated LIV Miami Team Championship, where a brand-new trophy, designed exclusively by Asprey, will be unveiled. Through this multi-year trophy deal, the league intends to further enhance its status as a big-money brand, making Asprey the perfect fit for LIV Golf’s vision.
Monica Fee, LIV Golf Senior Vice President and Global Head of Partnerships, expressed the tour’s excitement about the partnership, stating, “We look forward to building a fruitful partnership with a prestigious global brand that operates at the top of its field.” Fee highlighted the significance of the trophies in commemorating and celebrating the future successes of both players and teams.
Asprey’s rich history includes designing and supplying trophies to esteemed events such as The Premier League, Wimbledon Championships, Formula 1, FIFA, Epsom Derby Stakes, The Jump Jockey, and Gallagher Rugby Premiership over the years. Asprey Chairman John Rigas spoke highly of the synergies between the two brands, emphasizing the mutual commitment to innovation and excellence that unites them. Rigas highlighted their determination to create unique and exceptional trophies that honor and celebrate the splendid sport of golf.
The deal with Asprey marks an important milestone for LIV Golf, especially considering the uncertainty surrounding the league’s future following the groundbreaking agreement between the PGA Tour, DP World Tour, and the Saudi Arabian Public Investment Fund (PIF) in early June. However, recent statements from LIV CEO Greg Norman, alongside other industry insiders, suggest a promising outlook for the tour. This partnership with Asprey further solidifies the notion that LIV Golf is here to stay.
Notably, Talor Gooch, the reigning individual winner of LIV Golf, will also receive a specially designed trophy during the upcoming Miami event, adding to the excitement and prestige surrounding the league.
LIV Golf’s collaboration with Asprey represents a significant step forward in their mission to revolutionize professional golf. As the Official Trophy Provider, Asprey’s craftsmanship and expertise will undoubtedly enhance the tournament experience for players, fans, and golf enthusiasts worldwide.
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