Get ready to ride that pink wave into your Max Subscriptions this fall, as Barbie is about to steal the show on the streamer. Brace yourself for a whirlwind of excitement and glamour as the iconic doll makes her grand appearance on the big screen.
Warner Bros. Discovery CEO, David Zaslav, couldn’t contain his enthusiasm during the conglomerate’s Q2 earnings call. He highlighted the significance of Barbie, expressing that it will be the first picture to hit $1 billion under his leadership. After a string of flops, including The Flash, this film is expected to be a shining star in Warner Bros.’ filmography.
Zaslav further elaborated on the film’s release strategy, emphasizing a long theatrical window for Barbie. Additionally, Barbie has also secured a spot on airline options this September, ensuring that even the sky is not the limit for this sensational film.
“We really believe in the motion picture window – let it play out… go into PVOD, take it through the windows that have worked forever [in the business],” Zaslav stated. “When it goes on Max, it will have a good impact in the fall.”
Since assuming charge at Warner Bros. Discovery, Zaslav has passionately championed the theatrical window, in stark contrast to the former Warner Bros. Media administration’s controversial same-day release experiment on HBO Max during the Covid era. Zaslav also orchestrated a collaborative effort amongst all departments in the conglomerate to create “The Summer of Barbie.” This included a Barbie dreamhouse special on HGTV, which premiered to 4 million viewers and was broadcasted in 106 countries. Furthermore, a Barbie Food Network special and a sneak peek during the NBA Finals on Turner Sports added to the excitement.
In just 14 days, Barbie is set to cross the $400 million mark at the domestic box office, surpassing Top Gun: Maverick and Super Mario Bros Movie, both of which achieved this milestone in 18 days. It is predicted that the beloved Mattel doll will reach the staggering $1 billion mark either on Sunday or Monday, securing its place as a global sensation. Sources indicate an overall global outlook of $1.3 billion for Barbie.
Get ready for a fabulous and unforgettable fall as ‘Barbie’ makes its debut on Max. This long-awaited film promises to immerse viewers in a world of dreams, glamour, and adventure. Don’t miss out on this once-in-a-lifetime cinematic experience that will capture the hearts of audiences around the globe.
The post “Get Ready for an Unforgettable Pink Wave: ‘Barbie’ to Debut on Max This Fall!” first appeared on the European News Global.
European News Global 