Ron Cross, the Chief Events Officer of LIV Golf, a Saudi-backed golf league, has been removed from his position. Cross, who played a vital role in securing venues and organizing LIV Golf tournaments, confirmed his departure on Wednesday. As this unexpected development unfolds, it leaves many wondering about the league’s future and the reasons behind Cross’s departure.
Ron Cross, one of the initial hires by CEO Greg Norman for LIV Golf in 2021, has been unexpectedly removed from his position. Sporting a remarkable background as a former executive at Augusta National and the PGA Tour, Cross had been instrumental in securing events for LIV Golf’s inaugural season in June 2022. Additionally, he was actively working on securing venues for the 2024 schedule, indicating his dedication to the long-term growth of the league.
In his statement to Sports Illustrated, Cross expressed gratitude for the opportunity to be a part of launching the PGA Tour’s rival golf league, LIV Golf. While surprised by the sudden change in direction, he acknowledged the hard work put in by his event delivery colleagues, LIV Golf team members, players, caddies, and vendor partners. Cross remained tight-lipped about any further comments regarding the situation.
The departure of Ron Cross has raised eyebrows, especially considering the positive trajectory of LIV Golf in recent times. The league seemed to be gaining momentum, with a promising outlook for its upcoming seasons. However, this surprising development has left many pondering the underlying reasons and potential consequences for LIV Golf’s future endeavors.
Ron Cross boasts an impressive professional history, having served in various executive roles during his tenure with the PGA Tour. While at Augusta National under the stewardship of Billy Payne, he played a pivotal role in spearheading initiatives aimed at growing the game of golf. These included prestigious events such as the Asia-Pacific Amateur Championship and the Latin America Amateur Championship. Cross’s involvement also extended to renowned tournaments like the Players Championship, Tour Championship, and the Presidents Cup.
As LIV Golf continues its operations, this sudden upheaval raises questions about the league’s direction and future endeavors. With events currently taking place in West Virginia at Greenbriar, LIV Golf must navigate this unexpected twist and ensure the seamless continuation of its golfing events.
The abrupt departure of Ron Cross from his position as Chief Events Officer has left LIV Golf and its supporters perplexed. As the league continues to grow and attract attention, this unexpected change prompts speculation about the factors underlying Cross’s exit and potential implications for the future of LIV Golf. As the story unfolds, the golfing community eagerly awaits further updates on the league’s progress and its subsequent actions to fill this important role within the organization.
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