Personal color analysis is going viral in Seoul, Korea. From viral TikTok videos to K-pop idols promoting the concept, this unique experience has captivated the hearts of many, making it a must-try on every traveler’s bucket list.
Personal color analysis involves the assignment of flattering colors based on an individual’s complexion and skin tone. By carefully examining how different colors interact with their features, color consultants can provide insights on clothing, makeup, and accessory choices that enhance their natural beauty. Initially popular among politicians, CEOs, and the social elite, this trend has gained immense popularity among Gen Z loyalists, especially after going viral on TikTok.
Perhaps the epicenter of this trend, Seoul has become a hotspot for those seeking personal color analysis. While a three-hour session in the United States can cost up to $545, Seoul-based studios offer rates ranging from $80 to $160. However, securing an appointment can be challenging due to the high demand. Angie Xue’s experience of calling over 30 places before finding availability highlights the allure and popularity of this experience. However, language barriers may necessitate hiring a translator, adding further costs.
The Covid-19 pandemic may have temporarily halted the growth of personal color analysis in South Korea, but as international visitation has resumed, so has the booming trend. The popularity of Korean dramas and movies during quarantine further fueled interest among foreigners, eager to experience personal color analysis firsthand during their travels.
Undoubtedly, personal color analysis has become a significant part of popular culture. With millions of TikTok views dedicated to this topic, content creators have taken to social media, sharing their experiences and providing detailed instructions on booking appointments. Influential figures like K-pop idols and politicians have also contributed to the trend’s popularity, with viral videos capturing the attention of millions.
Recognizing the potential of personal color analysis as a tourist attraction, the Korea Tourism Organization has actively promoted this experience to international visitors. This surge in visitors has not only driven up demand for color consultants but has also resulted in increased retail spending. Visitors are encouraged to purchase recommended skincare, makeup products, and revamp their wardrobes based on their personalized color swatches.
As the demand for English-speaking practitioners rises, workshops and certification programs have emerged, offering aspiring color consultants the opportunity to hone their skills. Luxury retailers such as Valentino, Miu Miu, and Dior have also begun offering color workshops, highlighting the increasing significance of personal color analysis in the fashion industry.
Personal color analysis has become much more than a mere trend in Seoul. It has evolved into a cultural phenomenon, providing individuals with a unique experience that allows them to align their fashion and beauty choices with their personal color palette. As the tourism boom continues, more visitors are discovering the transformative power of personal color analysis, making it a must-try experience that transcends cultural boundaries.
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