Golf influencer Paige Spiranac, known for her massive following on social media, recently revealed that TikTok has allegedly shadow-banned her after a provocative video.
Shadow banning refers to the blocking or restriction of a user’s content on social media platforms, resulting in reduced visibility and engagement. Users often do not receive any notification or indication of their shadow ban until they notice a significant decline in views and interactions.
With a remarkable 1.5 million followers on TikTok, Spiranac found herself subject to the consequences of being shadow-banned. She expressed her frustration in a video, where she questioned why her content, featuring sultry posts, had been targeted. In the video, Spiranac humorously highlighted the presence of similar content on the “for you” page, further emphasizing the need for consistency in TikTok’s moderation policies.
For a content creator like Spiranac, a shadow ban can significantly affect visibility and engagement. Prior to being shadow-banned, her videos amassed over 100,000 views per post. However, after the ban, her view count plummeted to an average of 65,000, leaving her with a notable discrepancy and potential loss in audience reach.
As of writing, it remains unclear whether TikTok has addressed Spiranac’s concerns regarding the shadow ban. While she has yet to provide an update on the platform’s response, it is crucial for TikTok to rectify the situation promptly, considering the impact this unjust restriction has on content creators.
It is important to note that Spiranac’s content primarily involves her choice of clothing, rather than explicit or offensive behavior. Encouraging the freedom of expression, it is vital for platforms like TikTok to provide consistent guidelines and allowances for creators, ensuring fair treatment and equal opportunities for all.
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